There’s no question about it: digital marketing is on pace to outstrip offline marketing in just about every industry Multilingual digital marketing
. As such, the business owners who’ll be able to compete tomorrow; are the ones that understand the link between targeted visitors and continued engagement today. With Sitecore’s Web Content Management System, all the tools to engage visitors across the growing spectrum of platforms are at your fingertips. The minute they land on your page, Sitecore’s tools make sure they receive what they’re looking for in an optimal delivery format – which leads them to further interaction and conversion.

One look at any commercial on the television today shows the lengths to which companies go to humanize their products and services. This should come as no surprise; if you can make a website resonate with the targeted traffic and social media networks, then you ensure they’ve already taken the first step toward the conversion funnel.

Sitecore does this by capturing the visitor the moment they hit the landing page. Using proprietary engagement technology, Sitecore has the ability to serve up digital content in real-time, employing the visitor’s digital fingerprint – based on her behavior as she interacts with the website – to anticipate her needs. From a dashboard, your content editors can serve up rich multimedia, text and social media cues even as the visitor interacts with the page.

Furthermore, the information weaned from the visit helps your content managers create better-targeted content based on the user profiles collected. To facilitate the organization of the data, on-page content can be scored based on the interest the visitor showed in it. The marketing team can then view a snapshot of the personalized user experiences, leading to the creation of display rules and more targeted content that builds on the most desired pieces.