Welcome to the wild realm of social media. You know, the sector where one day there’s nothing and the next day you’ll find a brand new company which is worth billions. Instagram’s story Instagram is just like this. This social media photo sharing platform was born out of thin air and was eventually bought by Facebook for US$1 billion. Now comes the tough part: how will Instagram’s product managers alter things to ensure that Instagram will begin to earn profits… ?
Instagram’s World Today
Instagram functions as an “app” that runs on both Apple and Android mobile phones. The company has identified its purpose as “… to capture and share moments around the globe… ” They does this by allowing users to take pictures with their mobile phones and share buy instagram views them online.
When Facebook purchased Instagram for US$1 billion The reason they bought it was one reason only: to help Facebook expand into the mobile segment. Facebook was struggling to capture a piece of this ever growing market.
Instagram has a loyal user base of approximately 150M users who are all enthused by the app’s clean, cool design that allows them to easily share photos. Any changes made to this can quickly lead users to leave and go find another app to use for sharing their photos Do you remember what went wrong with MySpace?
What Instagram’s Product Managers Can Do
Instagram’s product managers face an enormous task ahead of their managers. The main factor in their success is to rethink the definition of their product development and discover a way to integrate advertising into the application in a way that doesn’t upset or upset their existing base number of subscribers. The first step that the product managers have undertaken is to list all of the marketers for brands who are making use of Instagram at no cost. This is an excellent effort and they can probably add it to their product manager resume.
The product managers are meeting with these companies to determine how they can enhance advertising on Instagram more beneficial to them. The challenge they have to overcome is that if advertisements on Instagram become to “in your face”, they’ll risk losing the majority of their customers away.
What’s missing from the bag of tricks for product managers? tricks is the quantitative tools that they’ll require to make selling ads successful. These tools will help advertisers to gauge the effectiveness and reach of their Instagram advertising campaigns. The goal for the long term should be to make things easy for the users who use it. If they make things too complicated, their product won’t be successful.
What All Of This Means For You
There’s no doubt about it: Instagram is a very popular social media platform. However, they have a huge problem: right now they don’t have any way to make money. Facebook didn’t spend $1 billion dollars to acquire Instagram simply because they liked the way that it seemed. They want to earn money. Changes need to happen.
Product managers at Instagram must strike a delicate balance that they must maintain that was never discussed in their job description. They have to keep Instagram’s clean design that has attracted over 150 million users. On the otherhand, they should begin to introduce ads so that they can make revenue. One of the major issues is that a lot of companies are using Instagram for free to market their products.